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CRM by SalesForce and Vtiger
What is a CRM?
CRM stands for Customer-relationship management. It is a technology that will manage your organisation’s relationship with your customer. A CRM system helps to strengthen the customer relationship by having a quality connection with the customer and streamlining processes. It will provide you with all those services that are required for the process. It allows you to store your customer’s data, contact information, service issues, etc. It effectively helps you to manage your marketing campaign and to have access to all the data and tools via a single platform. In short, CRM is another advanced marketing strategy for business development.
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- Cost of supplies and equipment
Types of CRM
CRM are basically of four types:
- Collaborative CRM system
It is a CRM system that ensures smooth communication between different departments of the organisation. The goal of this CRM is to streamline the process and provides enhanced service to the customer within no time, with the objective of customer retention.
- Operational CRM system
Operational CRM focuses on streamlining the workflow for better process execution. The difference between Collaborative CRM and Operational CRM is that Collaborative CRM focuses on unified data management whereas Operational CRM deals with achieving operational excellence.
- Analytical CRM System
This CRM deals with providing analytical tools, dashboards, and modules for business development. It also enhanced the services by using advanced technologies such as the use of Artificial Intelligence, Machine Learning, the Internet of Things, etc. This type of CRM plays a critical role in big organisations where data is a huge factor in decision-making.
- All-in-One CRM system
As the name suggests, This CRM system comprises all the functionalities mentioned above. It can provide you with unified data management, streamline your workflow as well as provide you with analytical tools. This is the best choice when selecting any CRM system.
CRM comes with two kinds of deployment – on-premise and cloud-based CRM. Of course, cloud-based CRM is the trend because it offers faster deployment, reduces cost, and increases collaboration and data security.
There are various platforms that offer CRM services, some of them are SalesForce, Vtiger, etc.
A brief about salesforce
Salesforce is a big platform that offers CRM services. It provides you with all the stuff that you need while dealing with customers. But it is said that it is not at all fit for small startups, and that is because its software is quite complicated. Startups lack experience as well as money. If a fresher is working on Salesforce, then it may be difficult for him/her to handle. However, Salesforce offers the best service for large organisations.
A brief about Vtiger
Vtiger CRM offers you ease of use. It allows you to streamline your workflow as well as integrate your marketing campaign for leads. It has a great user interface that makes the task easy for its user. It offers all those functionalities in a better way than is offered by another expensive CRM system. It allows integration with various other applications such as Google calendar to increase productivity. It is the best choice for startups as well as for large organisations.
Conclusions
In earlier days, when there was limited internet access, Spreadsheets were quite used, for storing data, and analysis atc. Even today the advanced tools that Spreadsheet is offering are quite commendable but still, it lacks when it comes to “real-time data visualisation”. Spreadsheets are not so comfortable with it but if we are using a dedicated platform then we can assure of getting better profit as compared to past. Although, there can be arguments that the use of CRM is costly. But the reality is that if you are not using a CRM system then you may lose a lot of potential customers and sales.
The choice of CRM, and its platform depends upon several factors,- your business needs, your financial constraint, your technological advancement, and development time. But the one thing is very much correct the use of CRM will help you to generate better leads.
Analyzing IT services
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Solution Analysts welcomes you to try our services. We invest the same time and energy in Pilot Projects as real projects. We have always succeeded in continuing the relationship after demonstration of ability in a pilot project different from prototypes.
Solution Analysts welcomes you to try our services. We invest the same time and energy in Pilot Projects as real projects. We have always succeeded in continuing the relationship after demonstration of ability in a pilot project different from prototypes.
Solution Analysts welcomes you to try our services. We invest the same time and energy in Pilot Projects as real projects. We have always succeeded in continuing the relationship after demonstration of ability in a pilot project different from prototypes.