SEO

It is said that “the best place to hide a dead body is on the second page of every search”. It means the visitor rarely goes to the second page for their search result. The first page has limited space for displaying search results. And there is much content available on the internet on the same topic. Then how to secure rank on the first page of any search engine. The simple answer for this problem is by using – Search Engine Optimisation,

What is SEO?

SEO stands for Search Engine Optimization. It is a technique that will enhance your website ranking in any search engine. The better the ranking is, the more often people will visit your page, which is your ultimate goal, right?

How do I achieve that?

• Keyword research
• Title tags
• Meta Description
• Alt Attribute
• URL structure

There are plenty of ways for doing SEO in your content. For example, if you are writing a piece of content about a topic, then before you start writing, just research keywords associated with that topic. Then after analysing the keyword density search volume, and relevancy, prepare your content accordingly.

If you are using a traditional website made up of pure front-end and back-end tools then, you need to do proper documentation of coding. Proper title tags and meta description alt attributes should be used. Nowadays, the platform which offers a ready-made website also enables you to write down all these descriptions about your webpage and its segments.

Let’s take an example. If your customer has visited your page with poor internet connectivity, then there may be a chance that his/her browser may not be able to load images properly. In that case, anxiety may be produced in your customer’s head regarding the image. For convenience, you can use the alt tag. This tag will contain a description of the image. So in case when things are not loading then, the user may get a brief idea that what this image was containing. These small efforts will give you better results.

Benefits of SEO

• Better visibility of your service to your customer
• Brand awareness
• Better stands in competition

Drupal in SEO, can this be a great choice?

Drupal is a Powerful CMS. It is also known as the “SEO-friendly CMS”. Drupal has a special module for SEO functionality and this made it a great choice for its users to build their website on Drupal. It will not only help you to create, and manage your content but will also allow you to rank far ahead of your competitors.  Some various other CMS provide the same functionality. All are well and good. But due to its ease, Drupal is considered one of the best CMS for SEO work. The modules offered by Drupal for SEO will hit all your marketing targets, and what else you want.

Drupal in SEO, can this be a great choice?

Drupal is a Powerful CMS. It is also known as the “SEO-friendly CMS”. Drupal has a special module for SEO functionality and this made it a great choice for its users to build their website on Drupal. It will not only help you to create, and manage your content but will also allow you to rank far ahead of your competitors.  Some various other CMS provide the same functionality. All are well and good. But due to its ease, Drupal is considered one of the best CMS for SEO work. The modules offered by Drupal for SEO will hit all your marketing targets, and what else you want.

SEO module offered by Drupal

Let’s dive into the SEO module that Drupal offer :

• Meta description
  As mentioned earlier also, meta description contains a general idea about the website, i.e., what the website contains. This helps Google or any other search engine to filter out your content from the rest of the others when service is requested.
• Keyword Analysis
  While preparing any content, the keyword related to that content is very important. For the analysis of the keyword, there are various platforms that offer the service. If you are using some other platform other than Drupal then you may need to switch to Google analytics for the same and then come back to your CMS for preparing the content. The switching of platforms is not productive. For these, Drupal allows you to integrate with Analytical tools such as Google Analytics. There you can get an idea about Keyword density, relevancy, search volume, etc.
• URL structure
  Drupal helps to strengthen your URL for your website. Sometimes, In Drupal, the URL is generated in such a way that it exactly matches the title of the website and hence increasing its visibility on the site.

In conclusion:

SEO is the new marketing strategy that content marketers are using to promote their content. If you are creating your page without focusing on SEO, then the case will be like that you are providing service but no one is aware of that. SEO is the new way of advertisement. The only difference between SEO and a classical advertisement can be that for advertising your brand you need to pay those channels on which you are advertising and for SEO, you just need proper implementation of SEO on your page.